GOOGLE ANALYTICS WORKSHOP - with Ben Sufiani | by Pirate Skills

I bet you know what this feels like as well. You are trying Facebook, Twitter, and Instagram. You sometimes even pay for promotions, because you are frustrated by the lack of organic engagement on your profiles. You are writing tons of content, but it's unclear which articles result in measurable success. You just spend two weeks implementing that new feature and you are not sure whether or not it was worth it.

Let's solve this 100-year-old problem for your business in this full-day workshop with the help of Google Analytics. I want you to leave the room .. slightly shocked because of how much Google knows about your users .. and with the know-how about tracking:

• 1. Traffic - Where do users come from and how much did it cost?
• 2. Engagement - What are users doing on your website?
• 3. Conversions - What's the return-of-investment of your efforts?

We'll be doing this with YOUR business and website on your Google Analytics account. If you don't have a website now, you'll get a demo account with solid data to work with. But I highly recommend working with your real business account.

The agenda for the day will look like this:

• Analytics & growth
• Google Analytics installation options
• Optimizing your Google Analytics settings
• Linking Google Analytics with Adwords
• Learning about your audience
• Seeing where traffic comes from
• Reading user behavior
• Setting up goals
• (Ab)using GA E-Commerce Tracking
• Resources for further studying
• Q&A

I want you to come out of the workshop and be set up perfectly. From there it's just continuous practice and improvement. It took me dozens of Google Analytics account setups to campaigns to get where you'll be after just 8 hours.

If you have remaining questions, feel free to message me.

Cheers,

Ben

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