Live Penalty is a live mobile app game that combines the real and digital world of sports. A customized real ball launching machine can be controlled by multiple online players via their mobile devices from all over the world. A live goalkeeper on a physical stage tries to catch the balls, encouraging players to pass multiple rounds of the elimination game before one gamer gets the chance to take full control over the launcher in the last round. By utilizing VIP’s, this method allows people to engage with their idols while offering extreme exposure to brands/talents alike.

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