Every year, wildfires endanger or destroy millions of homes around the world.
Our startup APIRA (meaning no fire) is a one-stop-holistic wildfire structure protection for houses. It is for homeowners all over the world who want to protect their most valuable fixed asset i.e. houses from wildfires, embers attack, firebrands. APIRA will do it through an all-in-one, effective, reusable for years, pre-installed and easily, nice looking, quickly and even remotely deployable wildfire protection solution. Therefore homeowners will get TIME to protect their most … valuable people in a case of a wildfire catastrophe, by leaving the burning area immediately without worrying about how to protect their house (this is APIRA’s business).
APIRA solution will be pre-installed, outside the houses solution. It covers either each touchpoint from which wildfires can enter a house i.e. windows, doors, roof etc. (for houses made of concrete) or the whole house (for houses made of wood). It is applicable to both new and old structures.
Our solution portfolio to customers includes different offers in different prices. Therefore people owning villas but also not-multimillionaires can afford to buy it. Prices range from 6.000 to 20.000 USD.
Our total market is 600 billion USD or 60 million houses in specific geographic areas in seven countries and the market has a GAGR of 11,6%. These houses are under wildfire “attack” 6 months per year, 24/7 and we know wildfires strike again and again at the same area
The existing competition/alternatives have lots of “problems” for each of them APIRA has a solution. Interestingly enough, ALL these alternatives can co-exist with our solution so APIRA can introduce customers to them and vice versa increasing also the total market. In 5 years we plan to have 600 million USD sales and a Customer Life Value at 79% of the selling price.