Identity Valley®is a non-profit organisation that is committed to trustworthy digitalisation. Based on seven Digital Responsibility Goals, Identity Valley is developing a value framework that can be used to measure and compare trustworthiness in digital products and services. The aim is to provide users with guidance on which products they can trust and to give developers and providers of digital solutions a guideline on what to consider regarding trust values during production. In the medium term, companies/organisations should be able to position themselves on the market with the unique selling point of "trust inside".